Abundant clusters of fruit ripen into striking purple berries that stand out boldly against the warmer color tones typical of the season. Those colorful berries persist well after the leaves fall, decorating the bare branches like shiny purple jewels. Beautyberries flower in clusters at almost every leaf node in late spring to midsummer. Although attractive, the tiny pink or white flowers often go unnoticed because they are obscured by the foliage. The berries are nontoxic to animals as well as humans. They are also on the menu of more than 40 species of songbirds. 

Growth Habit

Deciduous shrub. Varies depending on the species, ranging Zones 5 to 9 for cold hardiness. Beautyberries flower in clusters at almost every leaf node in late spring to midsummer. Although attractive, the tiny pink or white flowers often go unnoticed because they are obscured by the foliage. At maturity, this shrub reaches 2-3' both tall and wide.

Care

Beautyberries prefer moist soil rich in organic matter. They aren’t particular about soil type, but good drainage is a must. Grow in full sun or light shade; but for optimum berry production, a sunny location is best. Although established beautyberries can tolerate some drought, under extreme conditions they may drop their leaves and berries to compensate for the lack of moisture. For the best performance, be sure to maintain consistent soil moisture, giving your shrubs about an inch of water per week during prolonged dry spells.

Toxicity

The berries are nontoxic to animals as well as humans. They are also on the menu of more than 40 species of songbirds.